But if you use those extensions, all your tooling breaks.
(Aside: I think the real bike-shedding would start when you want to add some syntax for raw string literals, e.g. heredocs; it's one of those features that feels redundant, until the day when you really need it and you can't bear the pain of repeatedly escaping and unescaping.)
I did find https://github.com/json5/json5 no a quick search that basically says what I asserted about people just jumping to another standard for things that you hand write. I was probably also thinking heavily about python's dict syntax. (And I confess, I still don't know when to use single versus double quotes in python...)
..there was a wise saying about how you gotta "stop worrying and love the bomb" ;)
It won't, because JSON is a standard. Imperfect like all standards but practically good enough. And "plain text" just means "an undefined syntax that I have to mostly guess". And nobody "programs" in bash or awk anymore. The "standard scripting languages" for all sane devs are Python or Ruby (and some Perl legacy) and parsing JSON in them is trivial.
The "UNIX philosophy" was a cancerous bad idea anyway and now it's thankfully being eaten alive by its own children, so time to... rejoice?!
EDIT+: Also, if I feel truly lazy/evil (like in "something I'll only in this JS project"), I would use something much much less standard than JSON, like JSON-5 (https://github.com/json5/json5), which will practically truly force all consumers to use JS :P