`rules_go` to my understanding is great too.
Over years, Bazel is not as opinionated as before, mostly because adoptions in different orgs force it to be so.
Bazel 1.0 was released in October 2019. If you were using it "a few years ago", I'm guessing you were using a pre-1.0 version. There's not some cutoff where Bazel magically got easy to use, and I still wouldn't describe it as "easy", but the problem it solves is hard to solve well, and the community support for Bazel has gotten a lot better over the past years.
https://github.com/bazelbuild/rules_python
The difficulty and complexity of using Bazel is highly variable. I've seen some projects where using Bazel is just super simple and easy, and some projects where using Bazel required a massive effort (custom toolchains and the like).