> In my case, I found that the more documentation I wrote the more conversions I got.

I think this is key and great documentation is one of the most underrated parts of business. Stripe nailed this. Digital Ocean nailed this. Most places don't or can't.

[note - personal bias as I have a startup in this space, but it seems very clear to me and I think there's a win-win in businesses focusing more on their docs in terms of improving global efficiency and improving sales and trust in that business - it's just really low hanging fruit in a majority of cases I've seen]

I found that technical blog posts and documentation have made me aware of brands I otherwise wouldn't of known existed.

Digital Ocean was great at this in the early days. I don't know if they haven't put as much effort into as of late or changes in SEO, but I don't seem to get funneled there by search engines as frequently.

https://www.digitalocean.com/community/pages/write-for-digit...

This is a fantastic way to get your marketing into stratosphere. I'm seeing more and more companies doing it.

Can you give few examples of those other companies? Thanks.