Nvidia is lightyears ahead in the GPU market besides if this GPU push is aimed at the Deep Learning market Intel will have competition from the likes of Xilinx too. IMHO they need to provide great software to go with their GPUs. Traditionally hardware manufacturers have shipped barely usable software. They should perhaps try to use opencl and keep the rest of the tools and libraries open source.
This is what many people outside the AI world don’t seem to understand. Nvidia has a stranglehold in the form of CUDA and Cudnn. There isn’t any open source equivalent to Cudnn. AMD is trying to push OpenCl in this direction but it will be a long time before DL libraries start migrating to OpenCl. Like tomorrow by miracle if al alternative GPU which is as good as the 1080ti popped up, it would be useless in the AI market.