For any Renesas folks reading this, you should consider throwing in with the open-source Icestorm toolchain.

Icestorm brought a ton of exposure to Lattice's low-end FPGAs, and that was with no official support from Lattice. Renesas could have that too. If you have to spend money on software anyways, why not spend it improving the overall ecosystem? The marketing impact could be huge for getting the word out to designers like me that hate the big-names' toolchains.