These days, google analytics provides very unreliable data due to the usage of ad-blockers that happen to also block tracking scripts. Even more so when the audience is tech-literate.

Glad I can do my part! If only I could pollute Google's data further.

Even though this offering from Cloudflare is something from another 3rd party, I'm going to watch it to see how it pans out. However, it would be even more impressive if they offered a 1st party version. The JS runs on the same domain, it points to a database you control, and only your org has access to the data.

I was running a little go app called fathom that provided this functionality. It works well!

https://usefathom.com

How is that what I just described? That's another 3rd party analytics system. The difference from GA is that you have to pay for it. Your data is still leaving your site, and being stored on a 3rd party. That means having 3rd party JS includes. That means it gets blocked. Did I miss something in buried text for a 1st party version?

I think they were referring to this,

https://github.com/usefathom/fathom