There's a fine line that PR has to toe in order to make a product sound supernaturally good but without it sounding like obvious hyperbole. This is a great example of PR failing to toe that line:

> The new design and sounds are modern, fresh, clean and beautiful, bringing you a sense of calm and ease.

The default desktop theme brings me a sense of calm and ease...?

> Snap Layouts, Snap Groups and Desktops provide an even more powerful way to multitask and optimize your screen real estate.

So you've added some features to the way I drag windows about a screen?

> Widgets, a new personalized feed powered by AI, provides a faster way to access the information you care about, and with Microsoft Edge’s world class performance, speed and productivity features you can get more done on the web.

So many buzzwords to unpack there.

> Windows 11 delivers the best Windows ever for gaming and unlocks the full potential of your system’s hardware with technology like DirectX12 Ultimate, DirectStorage and Auto HDR.

Hasn't every release of Windows and/or DirectX made that same claim?

> Windows 11 is optimized for speed, efficiency and improved experiences with touch, digital pen and voice input.

Yet wont run on 4 year old hardware....that's some piss poor optimisations.

I'm probably not the target audience for these kinds of press announcements but I really wish companies would dial it back a bit.