What's with the bunch of reddit crap on the front page recently?

Why are we still posting links to claims they are "raising the price of access to their API from being free to a level that will kill every third party app" when they've made completely clear that over 90% of reddit apps won't have to pay a penny, and neither will the remaining 10% if they fix their inefficiency problems?

https://www.reddit.com/r/reddit/comments/145bram/addressing_...

I’m interested specifically in Apollo, one of the most popular iOS Reddit apps, and the one that I use. Conveniently, its backend was recently open sourced [1] so how it uses the API is public.

Please cite one example of an “inefficiency problem” that Apollo could fix to put it on the path toward not “pay[ing] a penny.”

[1] https://github.com/christianselig/apollo-backend