There are a lot of interesting tools in this area.
Here's a previous comment of mine with a list of various such things: https://news.ycombinator.com/item?id=34990984
There was some good discussion on that previous post from others, as well.
You might be interested in ImHex https://github.com/WerWolv/ImHex
Seems similar to Hexfiend but cross platform and very powerful.
I have never used Hexfiend though, so can't really compare. Just going by the GitHub readme.