I don’t think social media is going to survive AI, at least not in its current form.

It’s not just going to take a blow from the AI content production that’s on the horizon but also AI engagement.

Pretty much all of the signals social media platforms use to automate curation of content are about to turn into noise against the backdrop of nearly every participant in the social network being both incentivized and capable of running a Sybil attack with a seemingly infinite team of AI content producers and profiles capable of driving engagement.

I think the next stage is decentralized social media. Something like nostr (1) where there’s no centralized entity determining the algorithm to boost. It’s up to the individual to follow users.

Perhaps the next challenge would be human verification, even with this protocol we’d need something to index public people by to handle discovery.

Even before LLM’s became as mainstream as they are, most social media platforms were riddled with spam: affiliate marketing, drop shipping crap, and people who are running some sort of con.

1 - https://github.com/nostr-protocol/nostr already has 8k stars on github