Wouldn't the newer RISCV based ESP32 models eventually add to the commercial popularity? Maybe some commercial users stayed away from the Xtensa powered ones, especially if they would have needed to do lower level work?
ESP32s aren't really ‘lower level’ in the sense that anyone is likely to write assembly code for them (compared to, say, 8051 or PIC), other than maybe some driver author at Espressif. The big win from using RISC-V, other than name recognition, is mainstream compiler support (which is nothing to sneeze at, especially when it's largely funded by someone else).
When I worked on Matter¹, the Xtensa and RISC-V versions were basically fungible from the software point of view. (And really, so were other vendors' various ARMs.) We did find that Bloaty McBloatface² didn't support Xtensa, so I had to write an alternative.