On a related note, I got an email today saying that Cloudflare will automatically turn on Brotli compression later this month. Does anyone know if Brotli really makes a difference beyond gzip?

I've made a benchmark with real html data including memory usage in [2] and a recent benchmark in [3] with TurboBench [1].

In the speedup plots you can see the best compressors for content providers:

- brotli 11 is best for static content

- brotli 5 is best until 1MB/s network transfer speed

- libdeflate 6 is best from 1MB/s to 6MB/s (followed by brotli,4)

- igzip 1,2 is best for very fast networks > 10MB/s

brotli brings little value at decompression for users

[1] https://github.com/powturbo/TurboBench

[1] https://sites.google.com/site/powturbo/home/web-compression

[2] https://encode.su/threads/2333-TurboBench-Back-to-the-future...