> As a partial mitigation, Apple is enabling an alternative way for advertisers to measure campaign success, with Private Click Measurement ad attribution now available in Safari Private Browsing mode. Private Click Measurement allows advertisers to track ad campaign conversion metrics, but does not reveal individual user activity.

While as a consumer I do objectively like the privacy measures Apple is adding, at end of the day they're simply consolidating all tracking power to themselves.

Private Click Measurement is a standard that Apple has proposed and is working with the W3C to standardize, as well as working with other browser manufacturers:

https://webkit.org/blog/11529/introducing-private-click-meas...

rektide

It'll be interesting to see how this goes. Google and Mozilla+Meta each have competing standards.

https://github.com/WICG/turtledove

https://blog.mozilla.org/en/mozilla/privacy-preserving-attri...

To my knowledge, Mozilla's design is the only one where someone other than the browser collects & reports on click activity, and with a fairly trustless anonymizing double blind strategy for those intermediaries.