I though this was about the wedding registry site at first.
Anyway, I liked this line from the Github:
> Hugo gets ehh for the template engine because while it is probably the most powerful template engine in the list (after Jinja2) it personally drives me insane, to the point of writing my own template engine and static site generator. Yes, this is a bit biased.
This seems to be the life cycle of static site generators (SSG). It works at first, but you end up wanting to design your own custom SSG once you run up against something that goes against your mental model of how things should work.
I did this exact thing when I got frustrated with Hugo. I made my own custom SSG in order to create my blog.
The other thing that tends to happen with SSGs is that it can be a lot more fun to play around with the tech than actually writing blog posts!
If you're interested you can read here to see how I made an SSG for my blog:
Personally, all I want is a full proper programming language in my templating. Every templating language ends up being irritatingly limited, for me at least.