It's why JSX is such a god-send in React (and very rarely do people use string templates to produce HTML in React). String templates are much easier to read and understand than nested function calls. If a language incorporates a safe readable HTML-generation feature akin to JSX, people will be much more enthusiastic about it.
More generally, syntactic sugar matters a lot. E.g. Python's list comprehensions are merely syntactic sugar for filter + map, but they make functional code so much more readable.
Clojure's great for this too, I've never seen a Clojure programmer generating HTML with string templates and that's not because Clojure programmers are more disciplined, it's because Clojure's syntax is flexible/simple enough to make generating HTML in a structured way the natural solution.