I don't like it any more than you, but my biggest beef is iOS nagging me all the time with modal dialog boxes to sell me apple paid services. It won't be Apple lecturing Microsoft on this topic.

My beef is that something about taking my Samsung Bluetooth earphones out of my ears launches Apple's Music/iTunes app, and only that, and after a cursory search, this apparently can't be turned off. Aside from the annoyance itself, pushing a particular app/service is also not what I want an OS to do.

(i.e. I use this. I did not create it)