This is great news, very exciting for people who need a nice place to stash all their private git repos but didn't want to upgrade their GitHub plans for not-that-important projects. Very interesting that they've decided to compete directly too.

I wonder if/how GitHub will respond. I strongly prefer their UI and already have a paid plan, but I find myself shuffling repos within the confines of that plan rather than stomaching the (admittedly not very big) upgrade cost since many of the projects aren't super important. I understand why they do it, but I just don't like that they place an arbitrary restriction on the number of private repos.

I agree -- I have too many repos I'd like to keep private to host them on github, but would love to if I could.

I'm currently paying for a prgmr instance just to run gitolite (https://github.com/sitaramc/gitolite) so I could have a private place to store remotes for my repos. I'm planning to move to bitbucket immediately.