Back about six years ago now, we had a new guy come on board my team at Netflix as an SRE. He had come from Dominoes. He told us stories about how Dominos saw the writing on the wall and reinvented itself as a tech company, how every step in the pizza making process had an API.

He showed us command line tools that you could use to order and track your pizza, so you could set it up in cron and then have it tell you when the pizza is about to show up.

He told us about all the load testing they had to do before the Superbowl, because unlike any regular weekend, where there is a burst of order activity around dinner, the orders weren't spread across time zones. During the Superbowl, everyone ordered their pizza to show up at halftime, regardless of their time zone.

So yeah, Dominoes has been working on this for a long time, and they are way ahead. Their only real disadvantage is that their HQ is in Detroit, so all their best engineers get pulled away to the coasts for better paying jobs (like my friend did).