I had high hopes for Brave Browser and BAT as a way to be able to easily fund content, but it hasn't really panned out. The idea is browser integration of micropayments, with a button in the browser enabling you to pay for content via tips or recurring payments.
It's a catch-22 for a lot of content, if they ask for a subscription it needs to be enough to be worth their while (payment processing costs, overhead), but also needs to cover typical use. There are so many sites that have ones-and-twos of content I'd use, but want a $10/mo subscription or $30-50/year. It's hard as a casual consumer to justify that. But they also have to cover the serious consumer who finds value in all their content.
Why can't we crack this micro-payments nut?
I've consistently posted here about Aperture, Lightning Network's reverse proxy service that implements 402s via Lightning. With support from major browsers, this would provide a means for all different types of services and content providers to easily monetize their sites.