Honest question, why not just use… JavaScript? I get that this is scoped to only templating json, but the syntax is already diverging pretty heavily from actual JavaScript, while also trying to pretend to be similar? You’re using operators and a self/this keyword and things, but I can only assume they obey different rules.
Could just be config.js. (Or just generate JSON in your app programmatically, it’s a pretty simple well-defined syntax and there’s already a hash-to-json library for whatever platform you’re using)
In my experience, it works, but it doesn't really give me any distinct advantage and instead it gives me some headaches. Maybe for things that look almost like JSON it'd be helpful, but the moment you start dealing with more complex generations you start finding lack of typing, lack of IDE support, lack of easy debugging, etc, fairly problematic. For example, something I really dislike is that due to how the expressions are evaluated, the only way to add debug/trace statements is to use them to "transform" a value you're going to use, if you don't use the result of the trace in the final output, the trace does not appear.
Also, I really dislike the error messages. Again, due to the lazy evaluation design, when you mess up something the error message might appear deep in some unrelated call stack and with a jarring lack of context. Debugging it is a real pain.