This is where Web3 comes in. The last two decades have proven that building a scalable system that decentralizes content is a challenge. While the technology to build such systems exists, no content platform achieves decentralization at scale.
  
  There is one notable exception: Bitcoin.
I don't consider myself well versed in crypto, but there's a whole wikipedia page on its scalability problem: https://en.wikipedia.org/wiki/Bitcoin_scalability_problem

  The transaction processing capacity maximum estimated using an average or median transaction size is between 3.3 and 7 transactions per second.
And that page doesn't touch on the energy consumption:

  According to the Cambridge Center for Alternative Finance (CCAF), Bitcoin currently consumes around 110 Terawatt Hours per year — 0.55% of global electricity production, or roughly equivalent to the annual energy draw of small countries like Malaysia or Sweden.
https://hbr.org/2021/05/how-much-energy-does-bitcoin-actuall...

I'm guessing that these problems get brought up a lot, but as it relates to this article, I wouldn't build my argument on Bitcoin being a pillar of scaling. Perhaps virality, but I'd argue that has more to do with financial speculation than solving end-user problems.

Re: Bitcoin scaling it's worth looking at the Lightning Network. Much faster and significant throughput: https://lightning.network/

This is what Twitter is in the process of implementing through Strike.