What non free software is necessary to run this hardware? Is there an Intel ME equivalent?

Yes, all AMD chips [1] after 2013 come with an equivalent to the invasive and vulnerable Intel ME [2].

It's arguably worse, since we have some known ways to reduce the scope of the Intel ME backdoor [3].

But realistically, if you care about security and privacy, both Intel and AMD chips are unusable.

1. https://libreboot.org/faq.html#amd-platform-security-process...

2. https://libreboot.org/faq.html#intelme

3. https://github.com/corna/me_cleaner