noob question - how hard is it to setup and run this on a windows machine? I've had bad luck with python and package management in windows in the past but that was a long time ago.

It's gotten much easier in the 24 hours because of this binary release of a popular stable diffusion setup+UI: https://github.com/AUTOMATIC1111/stable-diffusion-webui/rele...

(you still need a Nvidia GPU)

Extract the zip file and run the batch file. Find the cptk (checkpoint) file for a model you want. You can find openjourney here: https://huggingface.co/openjourney/openjourney/tree/main. Add it to the model directory.

Then you just need to go to a web browser and you can use the AUTOMATIC1111 webui. More information here: https://github.com/AUTOMATIC1111/stable-diffusion-webui