how about somebody started an MIT licensed alternative to it?
there is n8n.io have you checked it?
well there's a bunch.
Flogo - https://github.com/tibcosoftware/flogo
Huginn - https://github.com/huginn/huginn
DataFire - https://github.com/DataFire/DataFire
And yes, none of them as complicated as Zapier, which is kind of running a monopoly iPass, exploiting each integration provider.