Speaking as a tech-forward "business user" who uses Zapier _a lot_: a key benefit of Zapier is that it enables business users to work independently. Moving triggers and actions behind "developer-friendly" (i.e., developer-required) tooling caps how fast an organization can move on anything outside the critical path for product and strategy.

- Core transactional email flow? Great.

- Alerting Slack for non-critical activities elsewhere? Ehh...

and suddenly at least one of us realizes why zapier costs money. the cycle continues.

Comes up all the time. There was another tool like this (huggin?).

I think what often gets missed and what gives zapier great power is the developer platform that can let devs build anything! I have a lot of custom integrations with apps that support use cases that afaik only I have. It is incredible effective.