Privacy idealist hat on.

I believe there's a lot of potential for CDNs and major sites to offer anti-censorship pass through traffic with HTTP/2 via CONNECT. By having a multiplexed protocol with multiple streams that spans "normal" traffic and tunneled traffic, it should be harder to identify. This would allow major sites or CDN providers to provide service to those people behind such bans and possibly require governments to break a significant portion of the web in order to institute those blocks. I think it's valuable to increase the damage done by government blocking so we can ensure that mainstream persons are sufficiently upset by this conduct. I also think CloudFlare and other major CDN providers should be the ones to provide this type of VPN access either as a product or as a special case offering for people in countries who censor the web.

I realize there are many businesses who wouldn't damage their primary offerings to provide such a secondary service. But it only takes one or two companies to increase the collateral damage of the bans, and thus make them much more costly for the governments imposing them.