I wonder why it seems nobody wants to use Hugo. Smashing Magazine appears to be happy with it and they tooted about their experience with Hugo multiple times.

Instead, everyone chooses Gatsby, Next or another javascript based framework of this week.

For those who want to like Hugo, but can't stand the templating language: there's also Zola (https://github.com/getzola/zola), a superb static site generator, with built-in Sass compilation, written in Rust.