I see this argument so often and it simultaneously dumbfounds me and intrigues me. It’s inane, rose-tints the early internet, and focuses on one small part of the internet (websites) as being valuable and tosses the rest aside.

But the idea that we could make an internet that separates concerns again is very tantalizing to me. What if web services served data in a standardized, presentation-independent format, e.g. articles as plain html? What if those services then offered web apps to view content and competes to make the best viewers? Could we get back to a content-first model that still encouraged business to flourish?