> Our diagnosis is that individual developers do not pay for tools.

I know this first hand, building a developer tool startup and failing to reach any level of revenue. In the end, the tech was bought out by a larger company to recover a fraction of our VC investment.

The challenge is that when you're building software for developers, they already know how it must work.

It's like trying to sell magic tricks to magicians. Sell magic to regular people, and you'll see some significant revenue.

I've used Kite before. It was ok. But I am a SWE. It's entirely possible that Kite would have seen major adoption if the push was towards non-technical folks trying to get their feet wet in software. Eg: Data scientists or business.

The reason why BI tools sell so well at the moment is that you have tons of C-level execs that like the appeal of a business-optimizing tool requiring little to none of any actual software development.

Let that be a lesson to everyone. You can't blow away developers. They're just too damn ~~smart~~ well-informed.

Edit: Another anecdote: A buddy of mine built a bespoke OCR and document indexing/search tool. He has ~60 paying clients (almost exclusively law-firms and banks) that primarily work with printed pages on paper. No Saas. No free tier. The client data resides on an on-premise Windows box, avoiding issues with sensitive data in the cloud etc.

He's a solo dev with support contracts and nets something like $1000/month from each client.

For your average lawyer/paralegal, the ability to locate and reference a single page from thousands of pages in under a second is magic. So they pay for it wholeheartedly.

I’m a web developer. My company pays for JetBrains IntelliJ for me. And I love it. But, if I had to pay for it out of my own pocket, I’d use VS Code instead. I’ve used both and IntelliJ is superior to VS Code, but not to such an extent that I would pay my own money for it. But I’m more than happy to have my company buy it for me.

This is a product that I actually _would_ pay for as an individual. It's reasonably priced and worth the increase in efficiency and better experience. Plus their pricing is fair and flexible.

Yes, it seems fair to me to spend real money on Jetbrain's tools, if you like them.

It is strange how reluctant programmers are to spend on tools even though they are, as a rule, quite willing to let themselves be paid handsomely for their services. Yet graphic designers pay for Adobe's tools. Who can read this riddle?

> if you like them.

Important caveat here. My only exposure to JetBrains had been through Intellij which was thoroughly unpleasant around 2012-2013. That impression has left me forever sour towards them. Surprised to hear people say that it could be a step up from VSCode.

It looks like "Fleet" is their VSCode competitor? I'm not sure if the homepage does a good job at communicating how this improves over of VSCode. First of all VSCode has an enormous ecosystem of tools which seems hard to replicate. In terms of advertised features for Fleet, it seems like the one most highlighted on the page is multiplayer, which would possibly enable others watching me code live? Sounds nerve-wracking. Although I could imagine some helpful scenarios when pair-programming or something.

Other items that are advertised don't really encourage me to want to make the leap, especially as something I have to pay for. It sounds like they could host your code, or something like that, which could be nice. An annoying part of my workflow is that I work on the same codebase between multiple machines and every time I hop between machines I have to commit the changes to a private repository that is separate from my team's repository. It seems like it would be somewhat straight-foward to have the same code shared between all machines.

Other than that I would be interested to hear on how any Jetbrains products would improve productivity.

> Surprised to hear people say that it could be a step up from VSCode.

VS Code is very* lightweight. Both in speed and in features. Comparing it with IntelliJ makes it seem very basic. Now, for some people that’s okay, but JetBrains IDEs are full-blown IDEs.

*: Compared to something like JetBrains tools, or literally any other electron software.

Could you give some examples of the differences I would see as a TypeScript developer using a “full-blown IDE” over VS Code.

And, maybe you think fixing your IDE yourself makes you a better developer - if you are building IDEs, maybe, sure. I'm more than happy to outsource that a company which does this as its bread and butter.

Microsoft, on the other hand, sells (or tries to) enterprise office solutions. They may have optimized for a single use-case (TypeScript), outside of promoting their web-strategy (typescript), I wouldn't expect them to care one lick about VSCode, once it stops being particularly important.

Its also not open source (VSCode), so I would have no qualms regarding that - there is (https://github.com/microsoft/vscode) OFC but the license for the product everyone uses is not (https://code.visualstudio.com/License/). Similar story for Jetbrains - https://www.jetbrains.com/opensource/idea/ is open source while of course IntelliJ, Webstorm are not (https://www.jetbrains.com/opensource/idea/)