In 2010-2012, google results were peak content farm stuff too. Then they fought it actively, in 2013 they announced that they changed a lot in their relevance calculations (did they call it “project Panda”? For some reason I remembered it being called that) and it really helped, and in 2013-2015 it was a golden age of search results. Content farms that worked by stuffing keywords and working in rings to boost their page rank went away almost overnight.

And then dark SEO found its way around it again. And now we have a new cesspit, but it looks like Google doesn’t give a shit anymore. They only change the number of ads interspersed among search results.

Time to build a good bookmark collection, I guess.