My startup ideas :)

I've been designing and building audio software and hardware components for musicians since I was a teenager. VST plugins to start, then moved on to digital guitar effects and now Eurorack synth modules. I've also built custom midi controllers, traditional guitar pedals, you name it, I've designed and built it.

I have absolutely no doubt that I could build a small, semi-successful company around these products, that would turn over 200-300k per year, with a nice profit margin. In fact, I've made quite detailed business models which make me very confident in that.

My problem, however, is that I am extremely well employed (like probably many other readers here :) and that just won't compete with my current paycheck; which also comes with job security, low stress, and vacation days (I'm on the UK). These ideas would also be very difficult or impossible to grow into million dollar+ annual sales, as they are targeted at very niche audiences.

So I've been stuck in this half-way place, where I have a bunch of products, mostly finished, even polished (and I work on this stuff because I LOVE doing it, that's the only reason), and every time I have to make a decision whether to open source it and give it away or try to monetise it. So far, it's all gone the open source way, but I have a couple of projects I'm holding back because I think I might be able to sell them to another company for a decent amount.

Thinking about all those meta/alphabet/twitter employees being let go these days, I wouldn't be surprised if we're about to see an explosion in cool, scrappy tech startups, from people who've been in my situation, and decided to use this as an opportunity to build their little dream startup - I hope so!

I’ve always been interested in writing VSTs, but haven’t really known where to start (I also need a motivating idea for one, but I’m sure that would come.) Do you have any resources that you would recommend for an experienced programmer and composer?