>most of what people like about Facebook—namely the urge to post about their lives online.

Where does the author get that idea? The majority of Facebook's 2 billion users do not post to their profile feed. Instead, the FB account is mostly used as a way to passively receive content. Some of the content is from family and friends, and some is from media outlets (NYTimes, etc).

Recommending "personal websites" is talking about a solution to a problem that most of the billion users don't have.

The way most people use Facebook is more of an RSS feed rather than a 1999 Geocities personal website. (But that doesn't mean RSS readers can replace Facebook because that technology is missing a "real names" reverse directory lookup database.)

This x1000

We would need some sort of aggregator. Currently, you could call Facebook an aggregator of personal websites. Of course all of the personal websites are also hosted there, but it technically is an aggregator of those webpages. Let's not forget most of the people that I am friends with on Facebook would never be able to create their own personal website without a lot of help which is what makes something like Facebook so convenient and popular.

> We would need some sort of aggregator.

It could be a protocol, independent of the browser. But the browser could support it inline, so you could just click a button to follow a content stream. It shouldn't be complex, it should be simple. Really simple. Syndication.

Open source social media dashboard? That way you could still use all the traditional social media apps without being reliant on any single one.

Several years ago facebook gutted a lot of RSS features. You used to be able to follow your notifications via RSS, but that went away when facebook realized people wouldn't stay on the site as long.

Is there no possible workaround? Zapier supports custom RSS feeds from popular social media sites, so it's definitely not impossible.

There's https://github.com/RSS-Bridge/rss-bridge, but it's a PHP app, run it on a disposable VPS.