Firefox for Android with ublock origin makes my mobile web browsing sane again. Highly recommended.

The experience is so awful when I browse on my iPad, instead of my Android phone with Firefox+UBlock. I really don't understand how most people can stand to browse with all the ads. The modern web is so much worse than the pop up ads of the old web.

Even without the ads, you still have multiple cookie popups and banners, floating videos and newsletter notifications to closes before getting to the content. And of course as you scroll down some of those come back (floating videos in particular).

There was a time where you could just close the tab if it was that bad, but now pretty much all websites are like this so there's no choice.

I wonder if there would be a market for something like ublock, but instead of removing the ads, it removes just the content and puts it on an entirely new page - a bit like 'reader mode'. Obviously it would probably need logic for every web page, but that could be croudsourced

Firefox has the builtin reader mode but there is also plugins that auto click or hide cookie banners.

Reader mode sometimes doesn't appear for some sites. I am guessing there is a way for sites to disable it with JS or indicate to the browser that they don't want it.

It's a feature of Reader actually. The library they use has a "isProbablyReaderable()" function to determine if a page can be simplified, and their extension uses that to decide if Reader mode should be available or not.

[0] https://github.com/mozilla/readability/#isprobablyreaderable...