I think it's amusing to see this from the perspective of the company. Some guy uses your trademark without your permission so you tell him to knock it off. He refuses, so you go around him, and so he protests... by fucking over all of his users. In a dispute that doesn't involve them. And people are celebrating this.

Aren't trademarks only relevant to products or services?

Also, I recently checked and https://github.com/tylertreat/comcast is still alive and well.