I have what I think is a unique perspective on this.

Private small self run social media already exists. It's personal Minecraft servers.

When I was younger I ran a Minecraft server out of my toaster of a PC. Friends hopped on, made their own little houses, built stuff and talked. Friends would pass in and out and in order to get in you had to be invited! I'd say max there were 10-20 people on there somewhat consistently.

It was great, and better than social media or even game for hanging out with your friends IMO because it emulated synchronous human interaction instead of just setting up feeds where everything has to be "perfect".

It was easy enough for a 14 year old to setup, and administer. Mods made it hackable and fun.

I guess the metaverse was already a thing back then huh?

This has been like that with many multiplayer games to some extent before the age of matchmaking. Someone sets up a dedicated server with certain mods/game configuration, and that would be yours and other randoms favorite server. Over time, you'd actually become a community.

I've gone back to play Unreal Tournament 2004 this past year in such dedicated servers, and it made me realize how badly matchmaking ruined the sense of community in MP games.

Surely you meant UT99... ;-)

A sprawling list of servers to join. Ahhh the memories. headshots jumping off the upper area of deck16. Console gaming and auto joining servers like in CoD. Bleh. Zero sense of community. Before we all met on IRC quakenet in random clan channels.

Speaking of UT99... it's still getting patches https://github.com/OldUnreal/UnrealTournamentPatches

> OldUnreal took over maintenance of the Unreal Tournament code base after reaching an agreement with Epic Games in 2019.