This is the first time I've seen a github used for non programming purpose
It has happened before. Some examples are:
- German federal law and regulations: https://github.com/bundestag/gesetze
- DMCA takedown notices: https://github.com/github/dmca
- Map of US districts: https://github.com/benbalter/congressional-districts
- a novel: https://github.com/JJ/hoborg
- a well-known textbook on some niche (homotopy type theory) in mathematics: https://github.com/HoTT/book
- fonts: https://github.com/theleagueof
- Gregorian chants: https://github.com/CMAA/nova-organi-harmonia
Main collaboration functions on a 'repository' (or any set of data / documents that somehow belong together) such as forking and branching are not just only relevant to programming.
(edit: formatting)