It looks like this is a link directly to the PDF on one of our servers. You can link to e.g. https://archive.org/details/FDNYforcibleEntryReferenceGuide and it will serve from one of the servers that can source the item even if this particular server is offline, and will be valid in the future if the item is ever moved off of this server.
It's a good point to make. But dang, why must there be a built-into-the-page PDF reader that I have to fart around with? I'd rather just have a simple PDF that gets served from some load-balanced location, so I can use my own viewing tools. I'm sure there are good reasons, and I realize there is a download link in the "..." menu, so it's not too bad, at least. Just griping (:
I linked to the item's main page, which has other download options for different e-readers, metadata, etc, in addition to the bookreader interface (which provides additional options like Read Aloud and Search Inside (and it's open source! https://github.com/internetarchive/bookreader ).