A nice feature of this service is the ability to generate 'isochrones' - a visual display of how far you can travel from an origin within different time-duration bounds.

http://maps.openrouteservice.org/reach?n1=8.992583&n2=-79.60...

Nice, would be awesome if it could factor in traffic information.

That would be great. It looks like the graphhopper project (another OpenStreetMap-based routing service) have done some research there:

https://github.com/graphhopper/open-traffic-collection