Great story, but the ads on this site are super aggressive. Enough so that I didn't finish the story. Pop ups, interstitials, and even redirects to other sites. Fastcompany... seriously? You're blacklisted now.
I always forget the "typical" web experience until I use one of my kid's android tablets, but uBlock Origin is truly your friend for sites like this. It makes the web sane again!
For their safety and sanity you may want to set up a network-wide ad blocker like Pi-hole [1].