This particular article is about a Firefox developer deciding to spend a little bit of time applying some of his knowledge on profiling and optimizaiton to the Rust compiler, without being a core compiler developer and involved in any of the big performance-related initiatives that are ongoing.
So it's going to focus on a few micro-optimizations that someone can find by doing a little bit of profiling and making some small, isolated changes.
This is the tracking ticket for the larger-scale reworking of the compiler internals for better performance: https://github.com/rust-lang/rust/issues/48547
I think there are a couple of major reasons why rustc is slow, and then a lot of ones which just boil down to "we haven't gotten to that yet."
One of them is that rustc was originally written as a self-hosting compiler while the language itself was still in flux. So for the early years, there was a lot of churn just due to keeping up with the language changes, and just implementing the language, not being able to really focus on performance and optimizations.
Once the language stabilized, the compiler was not really the best written piece of code in Rust because it had been written before some features existed, before people had figured out idiomatic ways to do things in Rust, and because it had been written with the assumption that it could just work with the AST and a high-level IR and translate that directly to LLVM and let LLVM handle all of the optimizations.
Shortly after the 1.0 release, a big project began to define and use "MIR", a mid-level IR between the high-level IR that is much closer to surface syntax and LLVM's low-level IR for generic optimizations and code generation. That project took a while to complete, but has finally been completed; that lays the base for new language features, improvements in existing language features, and being able to do better work on optimization; it has led to several major improvements in compiler performance that have already landed.
Another issue is, pretty similar to the C++ issue; Rust has generics, which offer many of the same compilation issues as C++ templates. They are constrained a bit more than C++ templates, and don't have the SFINAE philosophy, so I think it's possible for the compiler to be smarter with those, avoid monomorphization in some cases, and so on, but it is still likely that in heavily generic code, you may not be able to do much better than heavily templated C++ code.
There are also some issues that are just holdovers from the fact that language evolution, correctness, and ease of development was prioritized over compiler performance in the the initial versions; for instance, the de-sugaring of high-level constructs causes rustc to produce a lot of LLVM IR that LLVM winds up just optimizing away. Having rustc be smarter and produce less of this is a major optimizaiton goal.
A few major examples of improvements that are underway or being considered: sharing generic code between crates (if two crates in your dependency graph each instantiate Vec, you shouldn't have to compile that twice), sharing closures between generic instances (if there's a function that depends on some generic type T, but a closure in it that does not, there's no need to duplicate that closure for both instances of that function), doing some inlining in MIR (lots of high-level Rust features depend on inlining to produce "zero-cost abstractions", so doing that earlier in the process may reduce the amount of work that LLVM has to do).
And then there are improvements for allowing for better parallelization and incremental compilation, better link time optimization, and so on.
tl;dr: it will get faster, in a real sense, not micro, but in the end it will be constrained by language design to be closer to the C++ compiler end of the spectrum than the Go end of the spectrum
It would be nice to be able to use something like Keith Winstein (Stanford) et al's gg.[1] Sort of `make -j1000` for 10 cents on Lambda. Linux kernel cold compilation in under a minute.
[1] https://github.com/StanfordSNR/gg ; video of talk demo: https://www.youtube.com/watch?v=O9qqSZAny3I&t=55m15s ; some slides (page 24): http://www.serverlesscomputing.org/wosc2/presentations/s2-wo...