I guess you could deliver web pages over DNS too, if you wanted... though I'm not sure why you'd want to.
Instead of DoH it would be HoD.
You can also use iodine (https://github.com/yarrick/iodine/) to tunnel IPv4 data through DNS (useful e.g. when on a captive portal network that doesn't block DNS requests). Performance isn't great obviously, but the concept is fascinating nonetheless.