I think the novel and interesting tech is still happening, its just that without the colorful ads for it on TV, and without the software being packaged up and sold with pretty box art that you can physically hold, it doesn't feel as much like a capital-E Experience. It's probably the Internet's fault that we don't do things like that anymore, but the upside is that we now have access to so many ideas and applications from all over, even ones that aren't commercially viable.

Some that look exciting to me are: an AI that lets you animate still photos realistically [1], a simple website that guides you to discover new parks, eateries, and other places near you [2], an AI that colorizes old black-and-white photos/video [3], a Street View style map of the game world from "The Legend of Zelda: Breath of the Wild", with some 1st person 360 degree photos [4], and a tiny game engine that lets you distribute your whole game physically via printed QR codes [5].

If marketing and graphic design people ever felt like getting together to do some 'side projects', I vote that they should make print ads for apps/websites that they like :)

[1] https://github.com/AliaksandrSiarohin/first-order-model

[2] https://randomlocation.xyz (https://randomlocation.xyz/help.txt for customization)

[3] https://github.com/jantic/DeOldify

[4] https://nassimsoftware.github.io/zeldabotwstreetview/

[5] https://github.com/kesiev/rewtro