Google is essentially saying that Chrome will still have the   
  capability to block unwanted content, but this will be 
  restricted to only paid, enterprise users of Chrome.
Never heard of a paid version of Chrome before! Can anyone elaborate on this?

I gotta say I'm kind of glad Google is doing this. It will force me to finally abandon Chrome, something I should have done awhile ago.

Check out Ungoogled Chromium, it's pretty great.

Can you elaborate on what this is and why you think it’s so great?

It's a fork of Chromium, the core layer of Chrome, with Google integrations removed (and other privacy-conscious feature removals/additions).

https://github.com/Eloston/ungoogled-chromium