Congrats on launch and thanks for the story.

It seems like there is convergence between instrumentation (analytics events) and messaging.

Do you think this is the case? If so, do you plan to tackle this as well? If not, how would this slot in alongside Mixpanel or Amplitude?

Yes we see that trend as well. For messaging existing customer its super nice to have messaging and analytics in one place. One common example is you wanna send deals or coupons for people that meet some threshold.

Some analytic features we have on the near term roadmap are features like log rocket where you can get better insight on what the user is doing at the moment. The vision is definitely to become a centralized location for messaging and marketing data. We're still trying to figure out the balance and how much we wanna focus on analytics.

If you were to offer an adjacent product that did event logging and integrated with your messaging product it would be interesting to me.

I’ve tried using amplitude and building my own messaging and it is too much work.

Right now I use mixpanel and am prepared to pay for the product mix.

If you do this, and they are separate instances, I would want to see it have a simple docker container-based Setup. For example, configure this app with just some env variables and use our images.

I’d also recommend you focus on django at first and make setup on that framework easy and well documented.

Good luck!

Have you looked at PostHog? https://github.com/posthog/posthog

Seems very similar to what you're describing :)