> You can’t stop data collection from the tech industry altogether, but with a few simple steps you can make a dent in the amount of information that’s being collected.

> Use privacy-protecting browser extensions. You can add extensions to your browser that will do a lot to protect your privacy. One is Disconnect, made by the company that performed our TikTok investigation. The Disconnect extension shows you how websites are trying to track you and blocks a lot of that data collection. Privacy experts often recommend uBlock Origin, as well.

> Change your browser’s privacy settings. A lot of browsers have built-in controls you can use to block trackers, including cookies, pixels, and other technologies. Open your browser’s preferences or settings, and you’ll usually find the controls in the privacy section.

> Try a more private browser. Google Chrome collects a lot of data on behalf of Google. The Consumer Reports Security Planner recommends Firefox and Brave as more privacy-focused options.

Case closed when you use uBlock Origin preferably with Brave or Firefox. As an extra measure I disable JS Unless it's really needed, and surf in a private/incognito session to stop cookies building up.

Shame uMatrix is dead, but I use it to allow javascript for the local domain, and disable for third-party domains by default. It allows me to use at least some websites without too much fiddling with the uMatrix settings.

What do you mean umatrix is dead?

I'm using it now, and it's IMO hands down *the absolute best extension I have ever used*.

uMatrix >> (uBO | noScript | privacy badger | cookie ninja | cookie autodelete | etc)

I use all of them along with vimium-ff and midnightlizard, but uMatrix is by far the best idea for managing what is run for better privacy and performance of browsing.