I wish all websites were as good as GOV.UK's, they should be taught in schools, colleges and computer science / web courses as the gold standard in web design.

No frills or silly scroll jacking animations plus javascript hogging contraptions that we see in almost all websites these days.

This gives me hope.

> No frills or silly scroll jacking animations plus javascript hogging contraptions that we see in almost all websites these days.

Still the cookie warnings though :-( I've just visited on my phone the forms page linked in the title, and the first thing that greeted me was a full-screen page-blocking dialog with some cookie nonsense. You can't interact with the contents of the page until you decide how you feel about cookies.

Legal requirement in the UK. No way around it.

Even if you don't actually track users?

> We use Google Analytics to measure how you use the website so we can improve it based on user needs. Google Analytics sets cookies that store anonymised information about how you got to the site, the blog pages you visit, how long you spend on each page and what you click on while you're visiting the site.

Why would they not track users? They need to know how many users there are accessing from abroad (considering this is the UK which has many legitimate "abroads" like crown dependencies outside of the classic British citizens living outside of Britain), using what browsers and OSes, display sizes to know what they need to support. It would also be useful to know how much time users spend on the various pages, to know if some forms are super complex to fill out or what not.

Sure, but why use google analytics? There are better trackers for this kind of thing that don't need cookies and can be self-hosted.

Could you recommend some alternatives to Google Analytics? I am developing a plugin for Photoshop using UXP, and I have been unable to integrate it with GA.

Plausible seems like a fine choice for simple cases. It is oriented at websites, but you can send events directly to the API: https://plausible.io/docs/events-api

It is self-hostable, too. https://github.com/plausible/hosting