As a lawyer working on these topics, this is a poor phrasing. EU regulators don't need to "war" with advertisers - they have complete control over them. There's no other side of this war, just regulators issuing commands that industry tries to follow.

It's confusing as a war is because the regulators decided not to make the law say, 'behavioral advertising is illegal,' and instead have spent years slowly awakening to that conclusion, at the cost of zillions of dollars in legal fees.

The megacorporations are at war against humanity and won't stop until forced: they must profit and grow at the expense of civilization, climate, and biosphere.

It's true the EU does not recognize it's in a war yet but they are at least trying to slow them down. The US is further behind.

Is EU really trying to slow it down? TikTok ban in US seems to be a common talking point. Meanwhile here very few people talk about it and those are seen as lunatics in most cases.

Most people seem to happily approve all the GDPR dialogs too. While doomscrolling TikTok/Instagram/FB.

When you have a truly compliant gdpr dialog, aka simple yes/no, I found lots of non tech people around me click no. I'd say about 50%

Personally I nearly always take the time to scroll through and untick all the permissions, or find a different site because screw them, that's why. I realise I'm in the minority.

https://addons.mozilla.org/en-US/firefox/addon/consent-o-mat...

This should make it a lot easier :) It auto-handles most gdpr permission walls, and yes, you can set it to reject all - that's what I do!

(I'm sure this exists for Chrome, too, but if you care about this sort of thing you really should be using Firefox!)